The problem
Professionals know that consistent LinkedIn publishing compounds into pipeline, but writing in their own voice every week is the bottleneck. Generic AI writing tools solve speed and destroy authenticity, so posts read like everyone else's and stop converting.
What we built
- Brand voice recognition that learns each user's writing style from their own samples
- An AI content coach giving real-time suggestions tied to the user's stated goals
- A goal-first onboarding flow that captures business, audience, and positioning before any drafting
- Subscription billing, auth, and a content workspace built on Supabase and Stripe
How we got there
- 1
Mapped the manual workflow of five heavy LinkedIn publishers to find where authenticity was lost
- 2
Prototyped voice-cloning prompts against real user samples until blind tests preferred the AI drafts
- 3
Shipped a narrow first release (voice + coach) and instrumented usage before adding scheduling
- 4
Iterated weekly with early users on prompt quality and editing friction
Results
- •Save 10+ hours per week on content creation
- •300% increase in content engagement rates
- •Builds trust through consistent, authentic content
- •Generate leads, not just likes, with strategic positioning
Technologies
What’s next
Smart scheduling and content repurposing (turning videos and podcasts into post series) are in build, alongside team accounts for agencies managing multiple executives.