The problem
Campaign execution scaled linearly with headcount. Every new channel or segment meant more manual briefing, drafting, and reporting, and the cost per campaign never came down.
What we built
- An agent stack that plans, drafts, and schedules campaigns across channels
- Brand and offer context stored once and reused by every agent run
- Automated performance reporting fed back into the next campaign brief
How we got there
- 1
Audited the existing campaign workflow and priced each manual step
- 2
Automated the highest-cost, lowest-judgement steps first
- 3
Kept a human approval gate on anything customer-facing
Results
- •80% reduction in marketing costs
- •24/7 automated campaign management
| Metric | Before | After |
|---|---|---|
| Cost per campaign | Baseline | -80% |
| Campaign coverage | Business hours | 24/7 |
| Time to launch a campaign | Days | Hours |
Technologies
Agno
AI Automation
API Integrations
What’s next
Expanding the agent to paid-channel budget reallocation with human sign-off thresholds.